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NASCAR declined comment for this story.(Sports Business Daily)(1-14-2017) PEAK Becomes New Title Sponsor of NASCAR Mexico Series: NASCAR announced a multi-year agreement with Old World Industries (OWI) to make PEAK title sponsor of the NASCAR Mexico Series, which will run a full slate of races in 2017 and ensuing seasons.The NASCAR PEAK Mexico Series will kick off with an exhibition race on Dec. Its 10th season will begin in 2017 with a full championship schedule that will be announced at a later date.Illinois-based Mondelez is made up of the former Kraft Foods, whose deal with NASCAR began in 2000.
As part of the renewed relationship, Mars Chocolate will continue its designation as the Official Chocolate of NASCAR, ensuring its various brands remain a race day staple for millions of fans.
Since entering NASCAR as a team sponsor more than 25 years ago, Mars Chocolate has steadily increased its level of participation in the sport.
Cars must display the Ingersoll Rand contingency decal to be eligible.
The annual award will be given based on cumulative positions gained during each weekly race.
"The NASCAR Contingency program is rich in history and participating sponsors have direct access to our teams, connection with our loyal, passionate fan base and prominent visibility in our sport," said Jill Gregory, NASCAR senior vice president, Industry Services.
"We are pleased to see the continued level of commitment from both new and returning partners to the program this year." The NASCAR Contingency program strives to build strong relationships with high quality, performance-driven brands that are leaders in their respective categories, and award money to teams via per race and year-end awards.Another young talent the NASCAR PEAK Mexico Series has fostered is Ruben Garcia Jr., an alumnus of the NASCAR Next initiative which highlights the sport's top up-and-coming drivers.Both Surez and Garcia are also alums of the NASCAR Drive for Diversity program.Edelbrock began its NASCAR association as the first company to sign a multi-year contingency sponsorship agreement.In 1993, Edelbrock became an Exclusive NASCAR Performance Partner and its intake manifolds are currently approved for NASCAR competition and used by teams in all NASCAR national series.BY CHRIS MELLIDES Launched two years ago, the JUUL e-cigarette has risen in popularity and is in high demand.Tags: Adult Dating, affair dating, sex dating