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Whether you employ link building tactics that are black, white, or any shade of grey, you can do yourself a favor by avoiding the appearance of link spam.It's become very obvious that recent updates hit sites that had overly aggressive link profiles.Guest blog on sites with high quality standards and legitimate backlink profiles of their own.

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Google's response to and attitude towards each type of link spam varies, but every link building method becomes more and more risky as you begin moving towards the danger zone.

While not technically a form of link building, 301 "cleansing" domains are a dynamic of link manipulation that every SEO should understand.

The types of sites that were almost exclusively within what I called the "danger zone" in a post about one month before Penguin hit.

Highly unnatural anchor text and low-quality links are highly correlated, but anchor text appears to have been the focus.

While everyone else toils away attempting to remove scores of exact-match anchor text, the spammers just cut the trouble redirected domains loose like anchors, and float on into the night with whatever treasure they've gathered.

When Penguin hit, this linkfarm cleansing domain changed from a 301 to a 404 almost overnight.

When you play the black hat game, you know the chance of getting burned is very real.

Building links to a domain that redirects to a main domain is one traditionally safe way to quickly recover from Google actions like Penguin.

Most of us see guest blogging as a white-hat tactic, but a backlink profile filled with low-quality guest posts looks remarkably similar to the profile of a site using automated blog networks.

I'd obviously steer clear of blog networks, but I'd be just as wary of low-quality inorganic guest blogs that look unnatural.

If the last few months of ranking changes have shown me anything, it's that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links.

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